Today, corporate sponsorship is becoming more and more common among athletics, especially recreation, travel sports, middle and high school. Sponsorship is the acquisition of rights to affiliate or directly associate with a product or event for deriving benefits related to that affiliation or association. Corporations use sponsorships in the high school setting as a way to promote their products to reach a new target audience. This new target audience includes teenagers, who could potentially become product users in the near future. Exposure to a specific product, like sports equipment, at such an early age can lead to brand recognition later. If this potential product user recognizes the brand and becomes a lifetime sports participant; sponsorship can have long term profit possibilities.


If you are a brand looking to target a specific demographic of youth you have reached the right place! To learn more about our Corporate sponsorship opportunities, please email us at info@basketballlab.com